Melissa Coyle
Implementation of visual communication best practices, ranging from strategic concepts to production: visual functional design, to branding and typography. Support of major clients and their opportunities through innovative positioning, detailed execution and team collaboration.
Experience
Brand Direction @ CBC Group
Visual communications solutions in collaboration with Business Development and differentiation strategies. Brand Development, Strategy and Integration.
Communications Design @ GTECH Corporation
Support of deadline intensive proposal efforts for state and federal government RFPs, RFIs and related business development activities. Research and development of design concepts based on needs of targeted sales efforts.
Communications Design @ American Power Conversion
Design, project management and collaboration with Marketing Communications team to grow market share via clear, consistent visual communication of corporate initiatives and product information.
Communications Design @ Houghton Mifflin Company
Design visual solutions for College, School and Trade Division publications and packaging, from prototyping through final design implementation.